My friends and the media are all up in arms about Abercrombie and Fitch’s CEO’s recent comments… whatever… not really that bothered to be honest… brands can target whomever they like… if it’s what the market wants, they’ll get the sales… this has been their strategy for years… and they’ve made no secret of it so no surprise really… it’s why the shopping experience in store is what it is… dark lighting, smokey mirrors, loud music and beautiful young sales staff… designed to attract a certain audience and discourage another… places like Gilly Hicks and Hollister are no different… Gilly Hicks bras don’t go larger than a D-cup… I walked in the other day with my daughter and was met by a very tall, athletic and sculpted young man… oh yes, sculpted! I know because he blocked my way with his half naked fake tanned torso, low slung torn jeans and flip-flops… I didn’t know where to look so ducked under his arm into the dark labyrinth filled with colourful bras… none of which would fit me… now… I was a stick insect myself once many years ago. What the beautiful ones don’t know is that sex is generally better with a few curves! And, you know, makes me laugh inside a little every time I put on my fluffy pink A&F hoodie knowing I’m not their target audience… hahaa
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