Growing life with giraffe…

Growing life with giraffe…

If you want to go fast, go alone. If you want to go far, go together.

An African proverb I came across today… I like it. Really resonates for me. I think I’ll share it with my boss, the ginger wizard, who is constantly banging her fist on the table, hassling me to deliver faster… output, output, output. I’m not sure she even knows what she wants delivered. Just something she can throw onto her boss’ desk and say ‘there, daddy, aren’t I great!’

Fast?! fast can be a tall order, a rather impossible task operating from the centre… There’s been a little too much ‘going it alone’ out on the ground in the past in my organisation and while there’s been a lot of innovation there’s also been a lot of waste and inefficiency… missed opportunities. A lot of people in different boats doing the same thing. To go far, get the impact and the outcomes we want, we need to work together…  A more collaborative approach… a more feminine approach perhaps? It’s a huge culture shift… and of course there is still plenty to be done alone and fast as well…

There is a time for everything I think… just got to know when ‘fast’ trumps ‘far’… it’s all about the balance… and knowing what you want the story to be…

Stories! the current buzz word. Everyone… all the trendwatchers, marketing gurus and digital prophets… are talking about ‘stories’ at the moment… I sent out a top picks for 2013 trends sites to my marketing network today and in researching it came across a keynote speech from Jeremy Gutsche, the trend hunter. Thought provoking 28 minutes… check it out here.

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